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David Skok

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Top Stories by David Skok

This article looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help drive success. Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable. Before going any further, I would like to thank the management team at HubSpot, and Gail Goodman of Constant Contact, who sits on the HubSpot board. A huge part of the material that I write about below comes my experiences working with them. In particular HubSpot’s management team is comprised of a group of very bright individuals that are all very metrics driven, and they have been clear thought leaders in developing the appropriate tools to drive their business. I’d also like to thank John Clancy, w... (more)

Two Excellent Startup Presentations

Readers of this blog will likely really enjoy the following two presentations that discuss lessons learned by the founders of both DropBox and Xobni. There are lots of great lessons to be learned here. Dropbox Startup Lessons Learned From Zero to a Million Users – Dropbox and Xobni lessons learned ... (more)

ProductHunt LIVE Chat – Join the Conversation 4/29, 11am PT

I’m excited to announce I’ll be participating in a ProductHunt LIVE Chat on Friday 4/29 at 11am PT. It’s AMA (Ask Me Anything) style and while the event will be open to any topic you’d like to ask about, I’d especially like to hear questions you have about growth and building a business, cloud computing,... ... (more)

The Application Server Market

The application server category is one of the more confusing markets to understand. In addition, the market changed rapidly during 1998, with a number of companies being acquired. This article aims to clarify the situation. Software: A History of Consolidating Services on New Platforms Looking back at the major shifts that have taken place in the software industry, a trend emerges that is a helpful indicator of what is likely to happen in the evolution of the application server market. As new platforms emerge, there are generally a number of players providing point products that ... (more)

SaaS Metrics 2.0 – A Guide to Measuring and Improving What Matters

“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post.  For this version, I have co-opted two real experts in the field: Ron Gill, (CFO, NetSuite), and Brad Coffey (VP of Strategy, HubSpot), to add expertise, color and commentary from the viewpoint of a public and private SaaS company. My sincere thanks to both of them for their time and input. SaaS/subscription businesses are more complex th... (more)