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David Skok

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Top Stories by David Skok

Last week I shared the results from Part 1 of our survey  in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week we dive into the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting […] ... (more)

2014 Pacific Crest SaaS Survey By @BostonVC | @CloudExpo [#SaaS]

2014 Pacific Crest SaaS Survey – Part 1 For the third year in a row, we worked together with Pacific Crest Securities, an investment banking firm with a specific focus on SaaS, to survey 306 SaaS companies. This represents nearly double the # of respondents from last year, giving us deeper benchmarking data and insights to share on the growth and operations of the companies in this space. We also welcome this year the participation of OpenView, an expansion stage venture capital firm specializing in B2B Software, who brought additional support. I want to extend my personal than... (more)

Métricas SaaS 2.0 – Definiciones detalladas

Traducido por Alberto Peralta. Introducción Esta página complementa el artículo Métricas SaaS 2.0 – Guía para medir y mejorar lo que importa. Proporciona la definición detalladas para cada una de las métricas principales que se que se usan en ese artículo. Calculando el LTV y el CAC para una startup SaaS Las finanzas individualizadas son […] ... (more)

That’s a nice little $40M ecommerce company you have there. Call me when it scales

It will surprise a lot of entrepreneurs to learn that building an e-commerce business with $10 million to $20 million in revenues is not that hard. It also surprises many to learn that it’s not actually that valuable. This is in stark contrast to, say, a SaaS business, which is very difficult to build to […] ... (more)

SaaS Metrics 2.0 – A Guide to Measuring and Improving What Matters

“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post.  For this version, I have co-opted two real experts in the field: Ron Gill, (CFO, NetSuite), and Brad Coffey (VP of Strategy, HubSpot), to add expertise, color and commentary from the viewpoint of a public and private SaaS company. My sincere thanks to both of them for their time and input. SaaS/subscription businesses are more complex th... (more)