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David Skok

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Top Stories by David Skok

For the sixth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of over 400 private SaaS companies. The survey represents deep benchmarking data and insights on growth and operations of private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in... ... (more)

The Application Server Market

The application server category is one of the more confusing markets to understand. In addition, the market changed rapidly during 1998, with a number of companies being acquired. This article aims to clarify the situation. Software: A History of Consolidating Services on New Platforms Looking back at the major shifts that have taken place in the software industry, a trend emerges that is a helpful indicator of what is likely to happen in the evolution of the application server market. As new platforms emerge, there are generally a number of players providing point products that ... (more)

Startup Killer: The Cost of Customer Acquisition

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize th... (more)

The Best VAR Management Program in the World?

How SolidWorks grew to $400m a year in revenues by helping their VARs become world class business leaders. SolidWorks was started back in 1993 with the vision of bringing solid modeling for mechanical design to the masses. Before SolidWorks entered the market, solid modeling was only available from PTC at $20,000 per seat, on expensive Unix workstations. Jon Hirschtick, the founder, set out to change all of that by offering a fully featured product at a fraction of the price. He also decided to use a reseller model to get the widest distribution at the lowest cost. This combinat... (more)

Designing Startup Metrics to Drive Successful Behavior

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This post is applicable to any kind of business. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company. S... (more)